Big data analysis of presidential candidates' social media (2022)


Customers

- O Political Parties


Key Objectives

- Guide presidential campaign activities based on big data analytics

- Provide evidence and insights for public opinion response strategies



Main contents

- Collect and pre-process data on SNS (Twitter, YouTube, Internet communities) mentioning presidential candidates

- Identify content size, impact, and date trends by SNS

- Analyze public opinion content

  ■  Summarize each SNS content using topic modeling and compare topics between candidates

  ■ Identify trends in the occurrence of comments on detailed issues of interest and the influence and characteristics of content producers



Application/Expected Effects

- In-depth and quantitative public opinion and establishment of response strategies based on big data analysis



Photo: Element5 Digital on Unsplash